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Mindless Eating

Why We Eat More Than We Think
BuchKartoniert, Paperback
304 Seiten
BuchKartoniert, Paperback
BuchKartoniert, Paperback
13EPUBDRM AdobeElectronic Book
Versandbereit in ca. 14 Arbeitstagen


KlappentextCategory : Self HelpA food psychologist identifies hidden factors, motivations, and cues that cause overeating and offers practical solutions to help avoid these hidden traps and enjoy food without putting on excess pounds.
Zusatztext?[Mindless Eating] does more than just chastise those of us guilty of stuffing our faces. It also examines the effectiveness of such popular diets as South Beach or Atkins, and offers useful tips to consciously eat nutritiously.??Boston Herald
"Entertaining... Isn´t so much a diet book as a how-to on better facilitating the interaction between the feed-me messages of our stomachs and the controls in our heads."?Publishers Weekly
From the Hardcover edition.
ZusammenfassungIn this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you?re eating, what you?re eating?or why you?re even eating at all.
? Does food with a brand name really taste better?
? Do you hate brussels sprouts because your mother did?
? Does the size of your plate determine how hungry you feel?
? How much would you eat if your soup bowl secretly refilled itself?
? What does your favorite comfort food really say about you?
? Why do you overeat so much at healthy restaurants?
Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. He?s spent a lifetime studying what we don?t notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the ?bottomless soup bowl,? Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the ?hidden persuaders? used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the ?mindless margin? to lose?instead of gain?ten to twenty pounds in the coming year?
Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office?even at a vending machine?wherever you decide to satisfy your appetite.
From the Hardcover edition.
EinbandartKartoniert, Paperback
Seiten304 Seiten
MasseBreite 141mm, Höhe 209mm
Gewicht166 g


LeseprobeChapter One
The Mindless Margin
Did you ever eat the last piece of crusty, dried-out chocolate cake even though it tasted like chocolate-scented cardboard? Ever finish eating a bag of French fries even though they were cold, limp, and soggy? It hurts to answer questions like these.
Why do we overeat food that doesn?t even taste good?
We overeat because there are signals and cues around us that tell us to eat. It?


Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.
From the Hardcover edition.
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